Apple users after viral vocab-guess genre games thing, chose other equal-named stuff, there since cinco years afore (SILLY GEESE!). Steve, equal-named stuff maker, would grant noble cause extra money!
[Translation for those who don't speak their sentences five letters at a time: prospective players hearing about the recent memetic word-guessing game Wordle looked it up in their app stores...and wound up downloading the similarly-named, and otherwise unrelated, five-year-old game Wordle! instead. Wordle! creator Steven Cravotta will be donating the ad revenue he's received to charity, which is an awfully cool thing to do.]
Source: Wall Street Journal.